Sure, theater-hungry kids and their parents will always tune in (and, indeed, next year’s production, Bye Bye Birdie starring Jennifer Lopez, has already been announced). Wednesday night’s broadcast of Hairspray Live! pushed up against the limits of that trust. Coming at the very tail end of curiosity about the genre, the special made a case for itself for serious adult viewers (at least those serious enough to spend three hours with what’s explicitly billed as family programming) with outright exuberance and skill.
It’s hard to imagine that a certain segment of the audience for NBC’s annual December live musical - not the balance that’s made the proposition financially viable, perhaps, but at least a portion-would have much interest in the genre had it not been for last year’s production of The Wiz.
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